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The inspiration

Aypa means Earth in indigenous Quechuan language

Aypa stands for the respect and the values the Andean Incan culture hold towards Nature.
For the Andean people, the earth is considered their Mother: sacred and their source of life. She presides over planting and harvesting, nurturing and teaching them how to grow. In return, they honour by caring and protecting her.

In harmony with the earth the Incas created an organic and ecological farming system by respecting seasonality and by holding sacred harvesting ceremonies in cadence with Nature’s rhythms. As a result and thanks to this respect for Nature since ancient Incan times, the land in Peru has been blessed with one of the richest biodiversity on the planet. Several climatic zones in the region have harboured the organic growth of emblematic plants and exotic botanical species going from the Pacific coast through the Andes mountains, and reaching the lush Amazon rainforest.

At Aypa, we are proud to be part of the heritage of this land and we want to share its richness and the wisdom of their ancestors by developing natural cosmetics formulated with native precious ingredients organically harvested in this earth whilst maintaining the utmost respect for the environment.

In harmony with the earth the Incas created an organic and ecological farming system by respecting seasonality and by holding sacred harvesting ceremonies in cadence with Nature’s rhythms. As a result and thanks to this respect for Nature since ancient Incan times, the land in Peru has been blessed with one of the richest biodiversity on the planet. Several climatic zones in the region have harboured the organic growth of emblematic plants and exotic botanical species going from the Pacific coast through the Andes mountains, and reaching the lush Amazon rainforest.

AYPA Difference

Aypa products go beyond beauty; they are a feeling, a true wellness experience from skin to soul.
We believe in a healthy and harmonious beauty, promoting bodies that reflect wellbeing more than just superficial beauty.

RESPECT FOR TRADITION
Honoring and contributing to transmit thousands of years of a spiritual Andean culture that lived in harmony with the utmost respect towards Mother Nature.

PASSION FOR EARTH
The finest organic plants with superior nutritional properties are directly sourced from an andean land where passion for the eco-farming has been a principle of life since ancient times.
We focus on the synergies between each plant from the same land, boosting the effectiveness of the Aypa products.

HIGH-QUALITY BOTANICAL INGREDIENTS
A rigorous selection of noble and precious ingredients, recognized for their cosmetic benefits. They are hyper-concentrated in nutrients. Nowadays they are all considered “superfood” ingredients as they are edible for better assimilation into the skin.

INHERITED KNOWLEDGE
Fusion of tradition with innovation, by integrating the botanical ancient Incan wisdom with the advance cosmetic insight of European Laboratories.

LESS IS MORE
Quality over quantity. We have developed simple skincare routines with minimal and multi-use products, suitable to all skin types.  Aypa’s formulations stand out for having the best combination of active plants in very high concentrations, offering immediate as well as long term results.

HOLISTIC CARE RESULTS
Products and rituals designed to offer a whole sensorial experience that goes from mind, body and emotions to energy healing.

GOOD FOR YOU, GOOD FOR THE PLANET
Ethical and sustainable commitment by working directly with local farmers in Peru, contributing to the development of their rural communities while respecting the biodiversity of their land.

AYPA Founder

THE FOUNDER
Mirella Crovetto (Lima, Peru)

“It is true that the earth of my native Peru, with its thousands of endemic plants which possess amazing benefits is an endless source of inspiration to me to conceive and design natural friendly cosmetics able to delight all skin types. I have recovered ancient Andean wellness recipes and, with a more personal view and experience of health and beauty. I have integrated them into our contemporary world, while staying true to the Andean values. Aypa is the result of this alchemy. With its unique products and spa treatments it magnifies Peruvian local resources to help discover an authentic lifestyle full of naturalness, wellness, sensorial pleasures and relaxation. It’s an invitation to travel inside my dreamed Peru, connect with the soul of its earth and get in harmony with nature. This return to the essence is a sublime step to reach the absolute of physical and mental well-being… a step that I hope you will enjoy!”[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1650482712611{margin-bottom: 20px !important;}”][vc_column css=”.vc_custom_1510019373985{margin-right: 15px !important;}” el_class=”no-padding pull-right”][vc_column_text css=”.vc_custom_1650527344761{margin-top: 50px !important;padding-right: 30px !important;padding-left: 30px !important;}”]

HOW IT ALL BEGAN

During the long periods of time that Mirella spent traveling when working for international cosmetic companies, she realized that almost all of the rituals and massages offered at Spas and Wellness Centers around the world were based in Asian and Middle East traditions. However, she was unable to find treatments rooted in the richness of the ancient Andean culture. So she became inspired to develop a skincare and spa brand with products that carry the Andean essence as a way to share the treasures and wellness knowledge of this ancient culture from Peru.

The journey started in 2009. Passionate for a healthy lifestyle Mirella travelled to the core of the Andes in her native Peru. She joined indigenous communities and learned from their daily routine and through their oral heritage about their ecological philosophy of life, their relationship with nature, their insight about sacred plants and their therapeutic healing techniques that kept their physical bodies healthy and their spirit alive. Surrounded by this knowledge and immersed in the energy of an awesome nature Aypa brand was born.

Fusing tradition with innovation Mirella committed through fair trade agreements with Peruvian organic farmers and settled in Europe to develop the products in cooperation with a laboratory specializing in natural cosmetics. That is how, since 2011, treatments based on Andean wellness traditions infused with native plants could start being found in spas and wellness centers around the world through the Aypa brand. Nowadays the Aypa experience can be also enjoyed at home through the exclusive collection of skincare and home spa products retailed in selected concept stores.