The Camu Camu fruit (Myrciaria dubia) is a small round fruit, original from the Amazon rainforest as the tree grows on the banks of the Ucayali River in Peru, in the region of Yarinacocha, Pucallpa.
This exotic plant is one of the most emblematic crops of the region having its own local celebration on October 16th “Camu Camu Day”.
When the Camu Camu fruit is ripe it begins to fall into the river. This is where the name Camu comes from, because the natives say that it is the noise that the fish make when they want to eat this fruit when it is on the surface of the water.
The local communities harvest the fruit manually in the period between December and March. The fruit is collected in canoes, directly from the tree.
This reddish or purple fruit is known for its high vitamin C content, far surpassing other citrus fruits such as oranges. In addition to vitamin C, camu camu is rich in antioxidants, amino acids and phytonutrients, making it a superfood with multiple health benefits.
The antioxidants present in camu camu fight free radicals, helping to prevent premature aging.
Furthermore it evens out skin tone and provides luminosity.
In the Amazon rainforest, indigenous communities have used camu camu for generations, both for its medicinal properties and its nutritional value. Traditionally, it is consumed in the form of juices, jams or directly as fresh fruit for its antiviral properties..
Today, camu camu has gained popularity globally and is available in various forms, such as powder, capsules and extracts, which facilitates its incorporation into the daily diet. It is also commonly found in beauty and skin care products due to its antioxidant properties.
Aypa has been one of the pioneering skincare brands to incorporate this exceptional ingredient in its products in 2016: Face Serum Camu Camu, Face Scrub y Antiaging Vitamin Rich Cream.
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